The entire reason Google and other search engines cracked down on ranking certain affiliate sites higher than they do now is because too many felt it was enough to slap up a thin review and call it a day.

So what makes a thin review? First of all, it’s the rehashing of product specifications only. If all you do is copy and paste from a listing or sales letter, without anything added of value for the visitor, it’s not going to do well.

Customers don’t like it because they can go to the sales page and find that information already. The reason they were searching for a review is because they wanted (or needed) more from you.

And it’s not enough to just bloat your review with additional words. It’s not about word count or size of the article – it’s about depth in terms of information, and that naturally lends to a higher word count.

Secondly, you don’t want to make the mistake of having a sterile, un-personalized product review. You want some personalization woven into the mix (we’ll talk more about how to do that in the next section).

This is what readers hope to find – a human element that is helping guide them in the right direction. So if you’re using private label rights (PLR) or artificial intelligence (AI) for your review site, make sure you don’t publish it as is – and instead, add some personalization.

And lastly, another big mistake affiliates make is in not optimizing their content. Even though Google favors certain content-based qualities to deliver value to the reader, they still need your content to be aligned with their discoverability requirements.

So start by writing or recording the best review possible for readers, and then go back and polish it up with proper search engine optimization (SEO) efforts to ensure that the right target audience finds your content so they can devour it.

This means working the buyer-driven keywords and phrases into your content, optimizing the title, including the right tags and categorizing it properly, using a well-crafted meta description, alt tags and more.

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